Account Creation & Account Management
Full service, ongoing monthly management of Adwords (Bing, Yandex) Accounts. Optimizations towards goal KPIs. Strategic overview, upgrading or restructuring of accounts. Transparent monthly reporting.
Google Adwords services typically include:
- Account setup (including tracking setup)
- Account structure planning to ensure goal KPI reach
- Deep keyword research and qualification for both traffic and intent
- Compelling ad copy creation and testing to increase traffic and sales
- Daily, Weekly and Monthly reporting with detailed analysis of campaign’s performance
- Daily bid changes or bidding strategies tweaking
- A/B testing of ad copies and/or landing pages
- Ad Extensions setup to increase CTR
Product data feed creation & optimization for better visibility. Merchant center setup and feed upload. Resolving disapptoval issues & troubleshooting. Shopping Campaigns setup, bidding & traffic streaming.
Google Shopping services typically include:
- Configure Google Shopping Feed OR Brief product data managers for optimal structure of Google Shopping feed
- Product taxonomy mapping
- Set up Google Shopping Merchant Centre account
- Develop advanced Shopping campaign structure to stream traffic and decrease CPC, CPO and increase ROI
- Track and report Google Shopping campaign performance
- Optimize Titles, Descriptions and Bids to increase relevance and rank to drive sales
- Implementation of custom labels
- Optimize Google Shopping campaign to increase sales and lower the cost per sale, maximizing your ROI.
Scaling & Automation
Services most suitable for e-commerse clients with massive inventory (>10K SKU).
- PPC automation with scripts.
- Massive accounts rollout (up to 2 mln keywords).
- Bidding tools implementation. Bidding rules and logic setup.
- Reporting automation.
- Inventory (feed based) PPC campaign creation and instant update.
Targeting users who have already shown intent on a given site, including but not limited to the next services:
- Remarketing tag setup
- Detailed audience segmentation
- Adwords audiences: URL targeting setup
- Google Analytics audinces: Condition and sequence builders
- Analysis of micro conversions
- RLSA strategy: bid ajusments or stand alone campaigns?
- DSA and RLSA synergy
PPC Ads in Facebook and other Social Media
The growth and reach of social media marketing shouldn’t be ignored. Looking to increase your social following, push an offer, drive website visits or promote content?
Here is the list of PPC services for Social networks:
- Set up campaigns on Facebook, Instagram and Pinterest
- Facebook Conversion Pixel Setup & Pinterest Conversion Tag
- Custom Audience Lists Setup
- Traffic Behavior Analysis
- Budgeting of PPC Campaigns
- Reporting and optimisation